Having been lead for over 50 years by Raffaella Radice who has been a key asset to the yard and who has no doubt contributed in making SESSA MARINE an industry leader, today the yard is being newly reorganized, reaching for improvement and growth of our entire industry.

Therefore, Raffaella, although still remaining president, will support Massimo Radice as the newly nominated CEO and Riccardo Radice as the new Vice-President.

Having been SESSA MARINE’s Industrial and Product Director, for many years, 44 year old Massimo Radice’s role will be to create and follow up on our vision for the future, to promote development and fulfill our ambitious financial goals.
The new Vice President, Riccardo Radice, will continue in his key role leading the marketing team along with be in charge of the “product style”. At the same time, he will lead the expansion of SESSA MARINE in Europe, our core market, along with new markets across the world.

MANAGEMENT, THE KEY TO THE FUTURE

Our reorganization plan means that SESSA MARINE can also proudly announce the arrival of Alfredo Cofano into the group and who will lead our industrial management.

Having been for many years at the renowned RIVA shipyard, where he developed a precise system of industrialization, Alfredo Cofano is proud of his wealth of experience in the industrial sector at both the national and International levels. His skills and unique approach to organization mean that he is the perfect candidate to guide and push forth SESSA’s, into more competitive sectors, as was seen with last year’s launch of the flagship C68 and of the first Fly-Bridge model.

The arrival of Cofano further confirms SESSA MARINE’s goal to continue with a management strategy started two years ago with the arrival of a new management team: Andrea LORO, who was previously the Commercial Director of Yamaha Motors Marine Italia; Sophie DUPUY, who comes from leading French Yacht builder, as the Communications Manager; and last year, Paolo MAGGIONI, as the Administrative and Financial Director, whose experience comes from working with multinationals in the industrial and media sector. 

“Our focus on fluidity, maintaining of the structure and social cohesion inside our establishment as has been demonstrated in the past few months, combined with our continuous development of new models, make SESSA MARINE a leading example to other yards– says Massimo Radice. Our decision to add key functions to the yard such as directors for communications, sales, accounting and industrial organization, and all from within our business sector and with tremendous experience from groups larger than ours, will be a great opportunity for structural growth.

2009: NEW MODELS MAKE FOR A SUCCESFULL YEAR 

During the 2009/2010 season, SESSA MARINE came out with six brand new models, including the C 68, our award winning flagship model and the Fly 54, our first Fly Bridge model. All of which demonstrate our personal motivation for innovation and justification in a delicate economic situation. 

 “Our strategy for the 2009 season was – says the CEO– to maintain our yard to the highest possible standards, in order to guarantee the highest standards and to maintain production stream.” Sessa Marine, for the 2010 season, has delivered 497 yachts, including a hundred over 35 feet, whilst for 2009 the total delivered was 438, including 93 over 35 feet long.

INNOVATION AND CREATIVITY FOR A POSITIVE FUTURE 

2010 also will see the launch of new products, once again highlighting the strong investment that our yard has and continues to put into practice. This strategy remains so even during times of economic hardship, where quality and innovation still represent the key for the next few years to allow for growth and expansion.
The six new products are part of Sessa Marine’s three ranges, from the KEY LARGO to the cruiser range with the launch of the highly successful C35’s successor as well as two new yachts of 48 and 54 feet. Our forecast for next year, starting in September at Cannes, is positive and foresees an economic growth due in part to the launch of six new models and the expansion into new markets in developing countries.
In the near future, work in Catanzaro will begin to expand the production facilities. There will be an area for technical and logistic offices (400 m2) and a new plant of 2500 m2 dedicated solely to fiberglass lamination. This plant will be equipped with a pressurized painting booth for applying metallic paints, along with hi-tech technologies for infusion and vacuum laminating processes.


ABOUT MASSIMO RADICE:

Massimo Radice

Born in 1965 and with a degree in business from the Bocconi University of Milan, Massimo Radice joined the family business in 1990 as the Industrial and Product Development Director. He is highly focused on improving quality, efficiency as well as the design of new products, all critical skills in a competitive and global market. Married to Kathia, Radice is the proud father of Melissa, Rodolfo and Edoardo,all of whom show promise as  the fourth generation in taking the yard forward.